WINTER SPRINGS, FL - On your marks, get set, watermelon! The National Watermelon Promotion Board (NWPB) has continued its sponsorship of the Marine Corps Marathon, marking a decade of partnership with the popular event. The 48^th annual marathon took place in late October, bringing in over 20,000 dedicated runners who were met with crisp, hydrating watermelon on behalf of the NWPB.

“One of the unique aspects of Team Watermelon is the collaborative effort of every queen from every watermelon association, along with dedicated staff, coming together to promote our favorite fruit,” said Stephanie Barlow, Senior Director of Communications at NWPB. “This collective endeavor not only strengthens the watermelon community but also underlines the fruit’s significance in promoting health and wellness.”

Team Watermelon made a triumphant return to the marathon by distributing a whopping 17 pallets of crisp, hydrating watermelon to both runners and supporters, a press release explained. Spicing up this year’s promotion, the organization also distributed complimentary Tajín® packets. As NWPB shared, the response from attendees was overwhelmingly positive, further highlighting the synergy between watermelon and popular flavor enhancers.

The Board’s largest promotion of the year also included NWPB’s President Christian Murillo and National Watermelon Association Executive Director George Szczepanski, alongside watermelon queens, coordinators, and Class Produce representatives, in delivering the refreshing fruit to participants. Terra Eby, the 2012 MarDel Watermelon Association Queen and current promotions coordinator, participated in the marathon, showcasing the enduring legacy and dedication of watermelon queens in promotion and education.

The Marine Corps Marathon is the third-largest marathon in the country, drawing athletes from every corner of the United States and 63 countries.

As more fresh-forward collaborations elevate the produce industry, ANUK will be here to report.

National Watermelon Promotion Board