NatureSweet Launches Its Fifth Annual SunBursts® Snacking MVP Contest
SAN ANTONIO, TX – NatureSweet® is bringing back its highly anticipated SunBursts® Snacking MVP campaign to help boost tomato sales pre-Super Bowl.
Both retailers and consumers can get involved in this program between January 4 to February 6, 2016, to win prizes and ramp up excitement for SunBursts tomatoes.
“As in the 5 years past, this year’s Snacking MVP Contest with Sunbursts® creates excitement by incenting Moms and party hosts everywhere to create & discover new snack recipes for game day watching parties with in-store offers," Lori Castillo, Senior Brand Manager, tells me. “This year, we added a NEW on-line campaign element with a recipe contest that drives trial and purchase by encouraging consumers to buy SunBursts® in-store, and use our delicious sweet snacking tomatoes as part of their football watching snack options for contest entries.”
“Always vine-ripened and hand-picked at the peak of freshness, each tomato is tested for sweetness and color long before it makes its way to the table for friends and family to enjoy – all the more reason why people can trust in NatureSweet to help make game day party preparations a pleasure,” the company said in a press release.
For retailers, the Snacking MVP’s 2016 Sales Contest rewards entrants with two tickets to the winner’s choice of one regular season 2016 professional or regional collegiate football game, according to a press release. Entrants are judged on SunBursts displays featuring the appropriate program signage and reported year-to-year sales increases.
Consumers can submit their best original SunBursts appetizer for the chance to win a $500 prepaid gift card and prime placement in the recipe search function on Food52, a website dedicated to featuring recipes from around the world.
Six winners will be chosen as Community Picks on Food52, two will be chosen as contest finalists, and one grand prize winner will be chosen to receive a $1,500 prepaid gift card.
As the hype for Super Bowl 50 reaches its peak, now couldn’t be a better time to get involved in NatureSweet’s SunBursts Snacking MVP campaign.
