YAKIMA, WA - Make way for a new President! Superfresh Growers® recently announced Conner O’Malley has taken on the reins of the company, leading sales, operations, marketing, production management, and grower relations.

“I have the privilege of standing on the shoulders of some industry veterans that came before me,” described O’Malley. “It is an honor to support and work alongside such a hard-working team of men and women. I look forward to the great things we will accomplish in the years ahead, aiming towards the common goal that we share with our grower and retail partners: to increase consumption and feed more people fresh fruit.”

O’Malley is an expert in produce, continued the release, with experiences in farming practices, fruit specifications, manifests, technology, and variety development. He specializes in strategic planning for Superfresh Growers and its long-term sustainability, looking ahead to five, 10, and 20 years. In addition, he excels in all operational aspects of retail support, including forecasting, promotional activities, merchandising, replenishment, quality control, logistics, and accounting. During his time on the sales team, he built transparent and trust-filled relationships with customers across the Superfresh business, including retail, foodservice, wholesale, e-commerce, and export.

As President, O’Malley will continue collaborating with farming operations, marketing, and sales, leading Superfresh Growers into the future. Robert Kershaw, Chief Executive Officer, is enthusiastic about the future of Superfresh Growers with O’Malley at the helm.

“Conner is a gifted leader and has an unparalleled work ethic. At Superfresh Growers, he has been instrumental in cultivating a team-centric mindset. He is empathetic, a clear communicator, and embraces our culture,” commented Kershaw. “He has a unique knack for seeing the bigger picture and planning for the future with people, customers, and growers in mind. As the Kershaw family’s sixth generation and other emerging leaders of this company move into management, he is the bridge to the future.”

O’Malley takes the reins from his predecessor, Tim Lane, who is set to retire later this year after leading Superfresh Growers for 25 years.

“Tim has been a mentor, coach, and friend throughout my career. I certainly would not be where I am in my career today without him, and I don’t think I will ever have the knowledge he possesses. His competitive drive will continue to fuel me and many others,” O’Malley noted.

Check out the full release here for more details.

Congratulations Conner O’Malley on your new position!

Superfresh Growers®