NEW ZEALAND - Zespri is delighted to have surpassed 100 million households around the world, for the first time, with its high-quality, great-tasting kiwifruit.

The milestone reflects growing global demand with household penetration, measured via the kiwifruit marketer’s shopper panels, now sitting at around 23 percent in Zespri’s core markets.

Zespri’s Chief Marketing, Innovation, and Sustainability Officer Jiunn Shih says Zespri is proud to have continued to build on strong consumer demand for kiwifruit and establish a strong brand consumers love.

“This milestone reflects our continuous focus on brand-led marketing efforts showcasing the benefits of our high-quality, nutritious and great-tasting Zespri Kiwifruit.

“It also demonstrates the progress we’ve made with our expansion into new markets and our use of new sales channels – making our kiwifruit available to more households across the globe.

“There’s strong demand for our fruit which is packed full of goodness, with kiwifruit an increasingly popular choice for consumers who are more regularly opting for products which support their health and wellbeing.

“While kiwifruit continues to rise in popularity, there is still plenty of untapped demand which presents an opportunity for Zespri and our growers to continue to supply good quality fruit to grow household penetration further as volume increases.

“We’re incredibly confident in the outlook for the category and our ability to create ongoing value for our growers. With an expected crop volume from New Zealand of more than 200 million trays of kiwifruit this season, we’re looking forward to making more nutritious Zespri Kiwifruit accessible to even more consumers around the world, in an increasingly competitive market.”