CALIFORNIA - The latest industry reports on the strawberry sector have noted moderate demand and a slightly higher market as volume comes in from Salinas/Watsonville and Santa Maria, California.

The Salinas/Watsonville growing region is currently at peak production, which will last for another week before volume begins to trend downward slowly. Growers have reported good quality.

Demand has shifted to the Salinas/Watsonville region as the Santa Maria spring crop concludes. This shift in demand will continue until the Santa Maria fall crop ramps up volume in mid-August.

In terms of pricing, the United States Department of Agriculture reported the following in its National FOB Review (June 20, 2025):

• Salinas/Watsonville Shipping Point: Market slightly higher. (Includes palletizing and cooling.) flats 8 1-lb containers with lids medium 10.00-12.00 (wide range in prices) occasional higher and lower. ORGANIC flats 8 1-lb containers with lids medium 12.00-16.00 (wide range in prices) few 16.00 occasional lower
• Santa Maria District: Market slightly higher. (Includes palletizing and cooling.) flats 8 1-lb containers with lids medium 10.00-12.00 occasional higher and lower. Previous commitments higher. Some fruit is diverted to the processor. ORGANIC flats 8 1-lb containers with lids medium 12.00-16.00 (wide range in prices) few 16.00 occasional lower

ANUK will continue to monitor the latest pricing reports across all fresh produce categories, so stick around for more updates.