WASHINGTON, DC - The International Fresh Produce Association ANZ (IFPA ANZ) has launched its inaugural quarterly report, Fresh Matters, advancing its leadership of the fresh produce sector across Australia and New Zealand.

The IFPA Fresh Matters report represented a significant step forward in the association's thought leadership, IFPA managing director ANZ Belinda Wilson said. "It offers critical insights and actionable data derived from global IFPA research, resources, and consumer sentiment studies across multiple markets," she said in the recent press release.

"It reflects our commitment to applying global insights to support and advance the sector. It delivers meaningful value to the industry we serve."

The report was launched at the Plenary Sessions during the premier horticultural trade event, Hort Connections, in Brisbane, June 5.

The first edition outlines the Australian findings of IFPA Global research conducted across seven countries and shows Australian parents are actively involving children in food preparation and decision making.