LEE’S SUMMIT, MO - Mushrooms, the most popular vegetable topping ordered by Domino’s customers, have an exciting new opportunity to showcase their popularity on pizzas this summer. The Mushroom Council has partnered with Domino’s in celebrating mushrooms during their Best Deal Ever promotion, offering any pizza with any toppings for the value price of $9.99.

Starting July 7 and continuing through August 3, Domino’s Best Deal Ever promotion is being collaboratively promoted by both organizations with mushroom-centric influencer activities and paid and earned social media amplification. The collaboration is expected to reach more than 100 million impressions across Facebook, Instagram, TikTok, YouTube Shorts, and Snapchat in July.

As part of the promotion, the innovative chefs at Domino’s have developed a special “secret menu” pizza, an on-trend order hack that takes advantage of the value offered with the Best Deal Ever promotion. This new pizza build features Domino’s Crunchy Thin Crust with alfredo sauce, spinach, feta, green peppers, onions, mushrooms, and Parmesan/Asiago cheese.

To promote this custom pie, Domino’s – with support from the Mushroom Council – is encouraging customers to order this secret menu pizza on Mushroom Monday or any day of the week during the Best Deal Ever promotional period.

“The Best Deal Ever promotion offers Domino’s customers the opportunity to explore new craveable ways mushrooms can star on a pizza,” said Amy Wood, president and CEO of the Mushroom Council, in the recent press release. “We are grateful for Domino’s longstanding partnership with North American mushroom growers and are excited to help add even more mushrooms to Domino’s pizzas this summer.”

“With mushrooms being our most popular veggie topping, we are proud to inspire Domino’s customers with new ways to enjoy them this summer,” said Carrie Ballew, Domino’s vice president – chief procurement officer. “The Best Deal Ever promotion allows us to do what we do best, which is offer customers delicious pizza at an unbeatable value. For everyday family meals or for large summer gatherings, now is a great time to take advantage of this deal and get creative in satisfying those mushroom pizza cravings.”