Bard Valley Natural Delights® Partners with California Walnuts and Frances Largeman-Roth to Launch Satellite Media Tour; David Baxter Discusses
YUMA, AZ - Even the most passionately self-proclaimed foodies need a bit of culinary inspiration now and again. Registered Dietitians have played a large role in bringing healthy foods to the forefront of every day eating experiences, and Bard Valley Natural Delights® knows this well. As such, the supplier recently teamed up with California Walnuts and Registered Dietitian Frances Largeman-Roth to encourage shoppers to “snack smarter” this summer.
“Partnering with Frances was an easy decision since she’s a huge fan of Medjool dates and already advocates for healthy snacking on her platforms,” said David Baxter, Director of Marketing for Natural Delights. “This was also a natural extension of the summer partnership we already have with California Walnuts at retail and with our Snacking in the Sun sweepstakes that launches next month.”
The joint satellite media tour took place on June 8 and reached 12 million consumers across the country with more than 1,000 television and radio placements, a press release stated. Largeman-Roth certainly influenced the turnout, appearing regularly on the Today Show, Good Morning America, The Dr. Oz Show, and dozens more.
She is also the New York Times Best Selling Author of The CarbLovers Cookbook and most recent release of Smoothies & Juices: 100+ Delicious Recipes For Optimal Wellness. During this media tour, Largeman-Roth encouraged viewers to pair healthy fats like the ones in California Walnuts with wholesome Natural Delights Medjool Dates, which provide natural sweetness and the added benefit of fiber and potassium.
“You can take [Medjool dates] in the beach bag or in a backpack, and they are wonderful for hiking too,” said Frances Largeman-Roth, RDN. “Remember, the best way to curb hunger is by eating! Have your regular three meals a day, but plan your snacks out and don’t forget your fiber, which helps you feel fuller longer.”
Natural Delights is focusing on educating consumers this summer on healthy snacking tips, including how to pair healthy fats and proteins with Medjool dates for an energizing and satisfying snack combination. Utilizing expert dietitians, the brand has created resources on its website in addition to national media campaigns like the one this month, which can be utilized by the buy-side to increase sales.
Be sure to have these dates readily available, because healthy snackers are no doubt on their way to your produce aisle.
