KINGSVILLE, ON - Red Sun Farms has released a new consumer contest that capitalizes on the tried and true, “New Year, New You” mantra. The company’s new Instagram campaign, the #HealthyPlateChallenge, asks people to snap a picture of their healthiest plates, and upload them to the popular social media outlet.

“We continue to take an active and engaging approach with our online communities,” Red Sun’s Marketing & Public Relations Manager, Sabrina Pokomandy tells me. “Our contests, promotions and online incentives, encourage further engagement within our fans and retail partners. Our #HealthyPlateChallenge is just one more way to connect with them and one more step of increasing the consumption of produce in North America.”

The steps for the initiative are simple:

1. Make a healthy plate (lots of veggies a must)
2. Snap a pic of your healthy plate
3. Share it on Instagram with #HealthyPlateChallenge and tag @ShopRedSun

In return for consumer’s veggie consuming diligence, Red Sun is offering the coveted “Healthy Eating Starter Kit.” The pack features a Red Sun Farms healthy produce pack, a subscription to online cooking classes, a one-month custom registered dietitian-approved meal plan, and a Red Sun Farms water bottle—all making it a snap to keep up with those renewed healthy lifestyle resolutions.

The #HealthyPlateChallenge officially begins today, Friday, 1/15/16, and ends on Friday, 2/19/16, at 11:59 p.m. ET, with winner being notified via Instagram. There is no limit to the number of entries, and consumers can even get one bonus entry by follow @ShopRedSun on Instagram.

For more information on the campaign, visit Red Sun Farms new dedicated landing page at redsunfarms.com/healthy-plate-challenge.

Red Sun Farms